Marginalia — marketing

Words by Charlotte Guest, Publishing Officer at UWA Publishing

I know what you’re thinking: the Go Set a Watchman imbroglio has been combed through with the same fastidiousness seen in an anxious parent looking for lice. Perhaps, but I think it’s worth continuing the conversation a little longer in order to assess what this case study tells us about the way marketing works. Set aside the murky ethics of how the manuscript came to be published in the first place, and consider the post-production fall out...