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Adland: Searching for the Meaning of Life on a Branded Planet
Adland is the wickedly funny, compelling personal chronicle of the rise and fall of modern-day ad man James Othmer; a riveting insider’s look at the astonishing transformation taking place in advertising’s hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don’t know that we want.
Amidst the tales of lavish shoots, agencies on the brink, and pampered megabrands Adland is also a snapshot of how we live our lives on this earth at this particular moment...thirty seconds at a time.
Funny, profound, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
Praise for Adland:
Othmer’s writing is a daisy chain of amusing and instructive anecdotes and is a rare look into an industry in flux…It is Don Draper for the contemporary generation.BRUCE ELDER, SYDNEY MORNING HERALD
Great…Raucous…Picks up where Mad Men leaves off.FORBES MAGAZINE