Behind Glass Doors: The World of Australian Advertising Agencies 1959-1989
The hours were demanding but the pay was good. And the boozy lunches were even better. Australia’s advertising agencies enjoyed their reputation as a glamorous and fun place to work. Not surprisingly, many of the nation’s brightest and most creative young people were drawn to advertising. Behind Glass Doors ventures into their offices to reveal the inner workings of the Australian advertising agency business during its best decades: the 1960s, 1970s, and 1980s.
Drawing on interviews with over a hundred former admen and women across all agency departments, this study offers unprecedented access to the changing world of the advertising agency. It documents the different tasks performed by agency staff – from managing increasingly powerful clients to creating memorable campaigns – as well as the ways that these practices brought Australian agencies into closer contact with international trends and developments. By telling the story of Australian advertising’s ‘golden age’ through the experiences of those men and women who were responsible for it, Behind Glass Doors reveals that a career in advertising was no ordinary office job.
Praise for Behind Glass Doors:
Central to the story is the "creative revolution" of the 1970s when a new generation of Australian creatives – the people who dreamed up the advertisements – opened boutique agencies that took risks and broke new ground.FIONA CAPP, SYDNEY MORNING HERALD