Dr Jo Hawkins is fascinated by the power of stories to teach, persuade, and offer insights into the past and present. After spending a decade working in advertising and marketing at companies including Sony Music and TBWA\Worldwide, she enrolled in a PhD in History at the University of Western Australia. Her thesis explored the commodification of a story that has come to lie at the heart of Australian identity – the Anzac legend. Jo is currently the Manager of the UWA Innovation Quarter where she works with university researchers, staff and students to help release the value of new ideas and technologies through industry and community engagement.
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